Established in 2010. thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences. the South Korean label has developed a cult following among Korea's K-pop. rap and art scenes and street style icons.

• Regular fit
  
• CVC fabric (brushed inside)
  
• Normal washed 
  
• Embroidery logo on front
  
• Ribbed cuffs and hem
  
• Kangaroo pocket on front
  
• Hood drawstring
  
• Cotton 60%. Polyester 40%